Your option to study marketing in MBA is actually a highly contended field. Because marketing and sales jobs fetch you 13-45 percentage higher pay compared to other management roles.
Talking of digital marketing, its rules and trends vary a lot from the traditional. You usually learn conventional marketing skills in MBA. Added to this, knowledge of digital marketing skills will place you in better jobs. Doing a specialized course along with your MBA in digital marketing will make you industry-ready.
On the other hand, only a handful of MBA colleges offer a rigorous course in digital marketing. That too, in these colleges, there is a lack of expertise-training in digital marketing. This lack is because most of the digital marketing professionals work in companies and private digital marketing schools. Even an MBA in digital marketing falls short of teaching by industry professionals.
So you have to turn to private digital marketing schools to get better equipped. It will be better if you do job-oriented courses after MBA. Moreover, you get better training from digital marketing professionals who involve in digital marketing alongside being a trainer of digital marketing. Therefore, doing a digital marketing course will be a wise choice for you to choose among many post-MBA courses.
So it turns out that the digital marketing training at a college level is not completely job-oriented. You should know that it has almost become mandatory that you do job oriented courses after MBA. There are many post-MBA courses.
Having a career after MBA in marketing largely depends on your education after MBA. There are many courses after MBA. Rather than doing a degree after MBA you can save time and increase the scope of getting a job by doing a course in digital marketing.
In such a scenario, you have to remember that companies usually prefer hiring candidates with relevant digital marketing skills. This is an advantage for the companies, as it will help them with their momentum of leads, sales, and earnings.
So, a degree after MBA will just be another racing of characters after your name. Very often MBA graduates are left with two questions after doing their MBA. What to do after MBA marketing? Or What to study after MBA?
Looking at the wider current scenario, internet culture is booming in India. Online spending is highly facilitated through digital marketing. Digital marketing is all set to be the new-age marketing trend. So you have to make a wise choice in choosing courses after MBA marketing.
So what does this hold for you? A digital marketing certificate along with your MBA in marketing gives you better chances of landing in a prospective job.
A sense of urgency in doing a course in digital marketing
As mentioned already having a job-specific training is the need of the hour. A mere MBA in marketing may not fetch you a good job.
Shockingly, the Associated Chambers of Commerce and Industry of India (Assocham) says that only 93% of management graduates are employed. This is a deplorable state.
Source: Qz.com,India Today
Further, let us discuss the positive aspects of having a certificate in digital marketing along with an MBA in marketing.
Digital marketing is a 100% non-technical course. It is easy to learn. You have to just be a net-savvy person.
Digital marketing is a lot more science and analytics. And that is why your learning of methodological approach in management studies, will help you to easily absorb digital marketing techniques. Your passion also is a key factor in learning digital marketing.
Your digital marketing course is equal to having a mini MBA
Your mere degree in MBA is not sufficient to fetch you a job. In a fast-changing marketing scenario, your MBA curriculum is not up-to-date. As mentioned earlier, companies seek relevant skills while hiring.
There are many advantages to you learning digital marketing. You learn the skills of content marketing and updated marketing strategies. Digital marketing emphasizes Return On Investment. You advance your knowledge after MBA by learning efficient ways of building your reputation, advertising skills and learn to bring a proper result-driven marketing.
Read on how international market is responding to the demand.
Adds weight to your resume
There is an ever-increasing need for digital marketing skills. In a traditional career like advertising, you have to wait to get an opportunity as an intern or for a graduate placement and land in a job to create your own portfolio.
Otherwise, in the world of digital marketing, you have ample of chances to even start your own career and later also settle in a proper workplace.
Your primary job may not be digital marketing. But if you know some of the basic skills of digital marketing, companies will be ready to hire you. Businesses demand marketers who can produce more leads and sales.
Your specialized training in digital marketing or some basic skills in digital marketing can be mentioned in your portfolio. Details of a proper digital marketing training added to your resume would scale up the chances of getting a job.
Also Learn: Top Digital Marketing Certifications for the Modern-day Marketer
Demand and supply gap
Compared to traditional marketing tools, digital marketing is a proven recession proof marketing strategy.
Diversification and evolving digital marketing trends continue to create good opportunities for trained digital marketing professionals. On the other hand, the supply of quality resources is really less.
Thus your skills got through proper training channels will help meet the demand and supply gap. Digital marketing is generally not given as a training for MBA students.
Many marketers feel that almost 90% of the present workforce lack knowledge in marketing. While 41% of companies find it difficult to get quality talent.